But in the process of churning out press releases I fear the odd soggy bottomed story, slightly undercooked in the rush to sell the exhibition or event.īased on our success here at Kiplin, including a 65% increase in visitor figures and winning the Museum + Heritage Award for Marketing Campaign of the Year 2022, I’m confident to share my recipes to gain more press coverage by stepping outside of the format of a traditional press release. Proper Yorkshire portions and the aroma of fresh bakes are a daily delight.Īs marketing officers for museums know, the appetite for press coverage is insatiable. Not to be confused with Mr Kipling, Kiplin has quite a reputation for exceedingly good cakes. Kiplin Hall & Gardens is a nearly 400-year-old historic house, open today as a museum, gardens and award winning tearoom.